Publications

Social media play a pivotal role in disseminating web content, particularly during elections, yet our understanding of the association between demographic factors and information sharing online remains limited. Here, we introduce a unique dataset, DomainDemo, linking domains shared on Twitter (X) with the demographic characteristics of associated users, including age, gender, race, political affiliation, and geolocation, from 2011 to 2022. This new resource was derived from a panel of over 1.5 million Twitter users matched against their U.S. voter registration records, facilitating a better understanding of a decade of information flows on one of the most prominent social media platforms and trends in political and public discourse among registered U.S. voters from different sociodemographic groups. By aggregating user demographic information onto the domains, we derive five metrics that provide critical insights into over 129,000 websites. In particular, the localness and partisan audience metrics quantify the domains’ geographical reach and ideological orientation, respectively. These metrics show substantial agreement with existing classifications, suggesting the effectiveness and reliability of DomainDemo’s approach.

Following the leadership transition on October 27, 2022, Twitter/X underwent a notable change in

platform governance. This study investigates how these changes influenced information quality for

registered U.S. voters and the platform more broadly. We address this question by analyzing two

complementary datasets—a Twitter panel and a Decahose sample. Our findings reveal a subtle yet

statistically significant decline in information quality across both datasets, stemming from an increase in

content from low-quality sources and a decrease in content from high-quality sources. These results

suggest that the ownership change and subsequent policy adjustments were associated with shifts in the

platform’s information ecosystem. Our results underscore the broader significance of ownership and

governance for information quality in dynamic sociotechnical systems, highlighting the determinantal

power that platform owners may have in shaping the information ecosystem.

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Belief in conspiracy theories has significant social and political consequences. While prior research has focused primarily on psychological predispositions as drivers of conspiracy beliefs, relatively less is known about the role of social networks. Here, we examine how information received from different sources is linked to the endorsement of conspiracy theories, using the 2024 attempted assassination of presidential candidate Donald Trump as a case study. In surveys conducted days after the attack, social media was the most commonly reported source of conspiracy theories about the event. At the same time, information consumption on social media was not consistently associated with stronger conspiracy beliefs. In contrast, information received through interpersonal ties was more closely linked to belief in both left-leaning and right-leaning conspiratorial narratives. These findings highlight the importance of examining the social dimensions of conspiracy belief formation. Understanding how interpersonal communication shapes conspiracy beliefs is critical for explaining their spread and persistence. Future research would benefit from further investigating the social contexts that sustain conspiratorial thinking.

Much of the research quantifying volume and spread of online misinformation measures the construct at the source level, identifying a set of specific unreliable domains that account for a relatively small share of news consumption. This source-level dichotomy obscures the potential for users to repurpose factually true information from reliable sources to advance misleading narratives. We demonstrate this potentially far more prevalent form of misinformation by identifying articles from reliable sources that are frequently co-shared with (shared by users who also shared) "fake" news on social media, and concurrently extracting narratives present in fake news content and claims fact-checked as false. Specifically in this study, we use Twitter/X data from May 2018 to November 2021 matched to a U.S. voter file. We find that narratives present in misinformation content are significantly more likely to occur in co-shared articles than in articles from the same reliable sources that are not co-shared, consistent with users using information from mainstream sources to enhance the credibility and reach of potentially misleading claims.

As they evolve, social networks tend to form transitive triads more often than random chance and structural constraints would suggest. However, the mechanisms by which triads in these networks become transitive are largely unexplored. We leverage a unique combination of data and methods to demonstrate a causal link between amplification and triad transitivity in a directed social network. Additionally, we develop the concept of the “attention broker,” an extension of the previously theorized tertius iungens (or “third who joins”). We use an innovative technique to identify time-bounded Twitter/X following events, and then use difference-in-differences to show that attention brokers cause triad transitivity by amplifying content. Attention brokers intervene in the evolution of any sociotechnical system where individuals can amplify content while referencing its originator.

Information on social media is characterized by networked curation processes in which users select other users from whom to receive information, and those users in turn share information that promotes their identities and interests. We argue this allows for partisan “curation bubbles” of users who share and consume content with consistent appeal drawn from a variety of sources. Yet, research concerning the extent of filter bubbles, echo chambers, or other forms of politically segregated information consumption typically conceptualizes information’s partisan valence at the source level as opposed to the story level. This can lead domain-level measures of audience partisanship to mischaracterize the partisan appeal of sources’ constituent stories—especially for sources estimated to be more moderate. Accounting for networked curation aligns theory and measurement of political information consumption on social media.

Social media play a pivotal role in disseminating web content, particularly during elections, yet our understanding of the association between demographic factors and political discourse online remains limited. Here, we introduce a unique dataset, DomainDemo, linking domains shared on Twitter (X) with the demographic characteristics of associated users, including age, gender, race, political affiliation, and geolocation, from 2011 to 2022. This new resource was derived from a panel of over 1.5 million Twitter users matched against their U.S. voter registration records, facilitating a better understanding of a decade of information flows on one of the most prominent social media platforms and trends in political and public discourse among registered U.S. voters from different sociodemographic groups. By aggregating user demographic information onto the domains, we derive five metrics that provide critical insights into over 129,000 websites. In particular, the localness and partisan audience metrics quantify the domains’ geographical reach and ideological orientation, respectively. These metrics show substantial agreement with existing classifications, suggesting the effectiveness and reliability of DomainDemo’s approach.

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Importance  Efforts to understand the complex association between social media use and mental health have focused on depression, with little investigation of other forms of negative affect, such as irritability and anxiety.

Objective  To characterize the association between self-reported use of individual social media platforms and irritability among US adults.

Design, Setting, and Participants  This survey study analyzed data from 2 waves of the COVID States Project, a nonprobability web-based survey conducted between November 2, 2023, and January 8, 2024, and applied multiple linear regression models to estimate associations with irritability. Survey respondents were aged 18 years and older.

Exposure  Self-reported social media use.

Main Outcomes and Measures  The primary outcome was score on the Brief Irritability Test (range, 5-30), with higher scores indicating greater irritability.

Results  Across the 2 survey waves, there were 42 597 unique participants, with mean (SD) age 46.0 (17.0) years; 24 919 (58.5%) identified as women, 17 222 (40.4%) as men, and 456 (1.1%) as nonbinary. In the full sample, 1216 (2.9%) identified as Asian American, 5939 (13.9%) as Black, 5322 (12.5%) as Hispanic, 624 (1.5%) as Native American, 515 (1.2%) as Pacific Islander, 28 354 (66.6%) as White, and 627 (1.5%) as other (ie, selecting the other option prompted the opportunity to provide a free-text self-description). In total, 33 325 (78.2%) of the survey respondents reported daily use of at least 1 social media platform, including 6037 (14.2%) using once a day, 16 678 (39.2%) using multiple times a day, and 10 610 (24.9%) using most of the day. Frequent use of social media was associated with significantly greater irritability in univariate regression models (for more than once a day vs never, 1.43 points [95% CI, 1.22-1.63 points]; for most of the day vs never, 3.37 points [95% CI, 3.15-3.60 points]) and adjusted models (for more than once a day, 0.38 points [95% CI, 0.18-0.58 points]; for most of the day, 1.55 points [95% CI, 1.32-1.78 points]). These associations persisted after incorporating measures of political engagement.

Conclusions and Relevance  In this survey study of 42 597 US adults, irritability represented another correlate of social media use that merits further characterization, in light of known associations with depression and suicidality.

Social media creates the possibility for rapid, viral spread of content, but how many posts actually reach millions? And is misinformation special in how it propagates? We answer these questions by analyzing the virality of and exposure to information on Facebook during the U.S. 2020 presidential election. We examine the diffusion trees of the approximately 1 B posts that were re-shared at least once by U.S.-based adults from July 1, 2020, to February 1, 2021. We differentiate misinformation from non-misinformation posts to show that (1) misinformation diffused more slowly, relying on a small number of active users that spread misinformation via long chains of peer-to-peer diffusion that reached millions; non-misinformation spread primarily through one-to-many affordances (mainly, Pages); (2) the relative importance of peer-to-peer spread for misinformation was likely due to an enforcement gap in content moderation policies designed to target mostly Pages and Groups; and (3) periods of aggressive content moderation proximate to the election coincide with dramatic drops in the spread and reach of misinformation and (to a lesser extent) political content.

Importance  Identifying and tracking new infections during an emerging pandemic is crucial to design and deploy interventions to protect populations and mitigate the pandemic’s effects, yet it remains a challenging task.

Objective  To characterize the ability of nonprobability online surveys to longitudinally estimate the number of COVID-19 infections in the population both in the presence and absence of institutionalized testing.

Design, Setting, and Participants  Internet-based online nonprobability surveys were conducted among residents aged 18 years or older across 50 US states and the District of Columbia, using the PureSpectrum survey vendor, approximately every 6 weeks between June 1, 2020, and January 31, 2023, for a multiuniversity consortium—the COVID States Project. Surveys collected information on COVID-19 infections with representative state-level quotas applied to balance age, sex, race and ethnicity, and geographic distribution.

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