To cope with the immense amount of content on the web, search engines often use complex algorithms to personalize search results for individual users. However, personalization of search results has led to worries about the Filter Bubble Effect, where the personalization algorithm decides that some useful information is irrelevant to the user, and thus prevents them from locating it.
Web search is an integral part of our daily lives. Recently, there has been a trend of personalization in Web search, where different users receive different results for the same search query. The increasing personalization is leading to concerns about Filter Bubble effects, where certain users are simply unable to access information that the search engines' algorithm decides is irrelevant.