Briony Swire-Thompson has won a Pathway to Independence Award (K99/R00) from the NIH National Cancer Institute. The objective of this five year award is to help researchers transition to an independent position. The goal of her project is to measure the prevalence of cancer misinformation on social media and understand the mechanisms that underlies its spread. Specifically, it aims to characterize the prevalence of cancer misinformation on social media, investigate how people make judgements of source credibility with regards to disreputable cancer sources, and understand the cognitive mechanisms behind updating belief in cancer misinformation.
